RRF Foundation for Aging • Communications Planning/Support, Publication Development
RRF Foundation for Aging (RRF) is one of the nation’s leading funders dedicated exclusively to aging and improving the lives of older adults. In 2020, RRF shifted its strategic plan to focus on four priority areas – economic security in later life, caregiving, housing, and social and intergenerational connectedness. The plan also included an increased commitment to communications with the broader funding community and current and prospective grantees.
Our Role
SCP helped launch RRF’s social media properties; develop a quarterly newsletter; publish issue briefs on RRF’s four priority areas; place several media stories, op-eds, and blogs; and provide ongoing communications counsel.
Impact
With SCP’s assistance, RRF has established a vital digital communications capacity, grown the thought leadership of RRF staff, and created increased national and local recognition for the work of the foundation, as well as several of its grantees.
Our Work
RRF Issue Brief
RRF E-Newsletter
