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Firearm Life Plan

Firearm Life Plan • Brand, Website, and Video Development

Firearm Life Plan Logo - Dark blue sans-serif type with nightstand icon to right

Emmy Betz, MD, MPH, Professor of Emergency Medicine and her research team at the University of Colorado Anschutz, are among the nation’s academic leaders advocating for responsible firearm use among older adults in the U.S.

Our Role
SCP worked with Dr. Betz to develop a brand identity, website with easy-to-use guides, and animated explainer video, that help educate older adults and those they trust, including family, about how to responsibly manage guns as we get older.

This first-of-its-kind resource is now being used and promoted around the country as a way for older adults to talk about and conduct thoughtful advance planning for their firearms.

Our Work
Read about the Firearm Life Plan in Kaiser Health News.

Screen shot of Firearm Life Plan website

Firearm Life Plan Website and Digital Toolkit

Firearm Life Plan Animated Video

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