Guide to Strategic Communications
A strategic approach to communications is critical to any organization’s work. Having a clear-cut framework will help you think through a whole range of challenges—whether it is engaging new people to join your task force, educating key funders, or generally building support for your organization or initiative as a whole.
A strategic approach to communications is relatively straightforward, but developing a plan that connects your objectives with dynamic messages and vehicles is harder. Creating a plan you can actually execute against is even harder. If your time and resources are limited, try to be both ambitious and realistic. Look for ways you can leverage existing activities to support this work. Think about sources of supplemental funds that might pay for you to implement some of your strategies. And when you actually begin the work, focus on preparation, so that each activity can be as effective as possible. SCP also offers a variety of in-person training options. Contact us to see what we can do for your organization.
Here are a couple of resources to get you started.
- Are We There Yet?, a Hands-on, Minds-on Guide to Developing a Strategic Communications Plan. This interactive tool features seven steps to creating an effective communications plan, each with an interactive worksheet and guiding questions.
Strategic Communications Resources is a helpful list of articles, books and websites that help us in our work and can help you in yours.