The power of a lasting brand is in its elegance, simplicity, and ability to communicate the essence of an organization quickly and powerfully.  SCP helps organizations develop instantly recognizable logos and associated brand identities that communicate about their values, mission and direction.

Project Enhance
SCP worked with Senior Services of Seattle/King County to rebrand its evidence-based health programs for older adults. The logo suggests the letter “e” for Project Enhance, as well as the programs’ ability to connect with and inspire their clients.

http://www.projectenhance.org/

Click here to learn about our work with Project Enhance.

Geriatric Social Work Initiative (GSWI)
The GSWI represents a group of five programs funded by the John A. Hartford Foundation to increase the number of social workers prepared to care for the growing population of older adults.  SCP worked collaboratively with these programs’ leaders to develop a unified message, brand and graphic identity that communicates the energy and optimism of this important work.

http://www.gswi.org/

Click here to link to a case study about our work with GSWI.

The  Jarvie Commonweal Service
For almost 80 years, the Jarvie Commonweal Service has provided direct social services and financial aid to older adults, as well as grants and education programs to organizations in the New York metropolitan area.  SCP worked with Jarvie to update its branding to communicate the value both of its long commitment to this population, as well as its ability to provide a state-of-the-art approach to its services.

http://www.jarvie.org/

Hartford Geriatric Nursing Initiative
Since 1995, the John A. Hartford Foundation has invested more than $60 million to improve the nursing care of older adults.  Working with the key programs in this effort, SCP developed a common messaging, branding and graphic identity, as well as an associated Web site, program exhibit, PowerPoint presentation, and e-newsletter. Just as importantly, the logo and brand were easily adaptable by each of the participating groups, many of whom included universities with strict branding requirements of their own.